Your closer shouldn't need you to rescue every important sales conversation.
Warm Close turns the judgment behind your best sales into a system your closer can actually use — without replacing your voice with a generic script.
Ella’s own selling record $600K+ in contract value closed75+ dealsExperience across three coaching businesses
This isn't a talent problem. It's a missing shared standard.
Your seller has real ability. They know the offer. They've heard you sell. And still, when a serious buyer hesitates, you end up stepping in.
The judgment behind how you sell lives in your head — not in anything they can reach for mid-call.
Every founder knows this minute.
Same buyer, same moment. The difference is whether your seller has your decision rules.
The issue isn't whether it was ever said. The test is whether your seller can find it, repeat it accurately, and use it without you there.
Not a script. The judgment underneath it.
Your seller doesn't need to sound like you. They need to make the calls you would — in their own voice, while the buyer is deciding.
The 30-Day Founder-to-Seller Transfer Sprint
Thirty days to move your judgment into a system your seller uses — and see how well it holds on real calls.
I interview you and your seller and start reviewing real calls — to find the decisions you make that they don't yet.
Your judgment becomes a working system your seller can use. You approve the language and decision rules before anything is trained.
I train your seller on it, then test it against real calls.
You get an honest read on where your seller stands and a clear plan for who owns the system from here.
Access to real sales calls. Your time to be interviewed and to approve the system. Your seller's time for training and validation. This works because you're both in it.
Not a script. Not CRM setup, lead generation, or funnel work. Not ongoing sales management or call coverage after Day 30. Not a revenue guarantee — the promise is better seller decisions with less founder rescue.
Founder approval isn't proof. real calls are.
The system is only called fully validated once it's been tested against at least three real calls with your seller.
If there isn't enough real-call evidence, your deliverable says so, on the page. Confirmed findings, scenario-only observations, and what's still unproven stay separate.
I look at how often you still have to step in, whether your seller's decisions match your standard, and whether they actually use the system — not whether they liked the training.
For founders who already sell well — and are done being the backstop.
Ella McDonald
You know how to sell what you’ve built. The next stage is making sure someone else can, too.
I’m Ella McDonald, founder of Warm Close Advisory. I work with founders whose expertise wins the business—and whose growth still depends on being in the room.
In under a year, I closed more than $600K in contract value across 75+ deals while selling for three coaching businesses, with offers ranging from $700 to $20,000+. I helped establish a newly launched premium program, improve its close rate, and bring its minimum price to nearly double its launch price.
The work soon extended beyond closing. Founders turned to me for insight into what buyers were responding to, where an offer needed work, and what another seller needed to succeed. That’s why I built Warm Close.
Today, I use real sales conversations to make founder judgment teachable and help sellers put it into practice. My standard is simple: warmth, attention, and the confidence to be direct—so buyers can make clear, informed decisions.
Outside my advisory work, I’m building The Warm Close Collective, a community for women who sell. I’m also a 500-hour certified yoga teacher.
Based in New Orleans. Working with founders everywhere.
Is this a script?
No. Scripts tell a seller what to say. This gives them the judgment underneath it — so they can decide what to do next in their own voice, including in moments a script never covered.
Will you close deals for us?
No. I don't provide ongoing closing or call coverage. The point is a seller who needs you less — not a new person they depend on.
Why only one seller and one offer?
Because judgment transfers when it's specific. A narrow scope is what makes thirty days enough to build it, train it, and test it on real calls.
What do you need from me?
Access to real sales calls, your time to be interviewed and to approve the system, and your seller's time for training and validation. The clock doesn't pause for delays, so both of you need to be in.
What happens after Day 30?
You keep the system, the findings, and a plan naming who owns it inside your business. There's no ongoing retainer built in.
Start with a 30-minute fit call.
We'll look at your offer, your seller, and where you're still stepping in — and decide together whether the Sprint is the right move right now. No pitch deck. Just an honest read on fit.
I run one Sprint at a time, so every engagement gets my full attention.